After achieving straight A’s in 11 subjects at school, Vicki was in the unusual position of choosing between a degree in Humanitarian Law and Politics and Fashion Design, Production and Marketing. She graduated with the latter in 2011 and approached her job hunt in a different way to most graduates. Early on, Vicki positioned herself as businesswoman first, designer second. That’s not to say she’s not creative; ‘I know I made the right career choice when I get over-excited about a new zip delivery, or when I’m driving my friends crazy taking endless pictures of a rock I’m inspired by, but I also have to realise that I’m hired by people with fashion businesses. Not art galleries or hobbyists, but people who expect to see a return on investment. Therefore, it’s my job to deliver on that and create something that’s not only desired by their customers, but that generates a profit too’.
As well as having a passion for design and product development, Vicki has been a strong supporter of sustainability since getting her first book on the subject aged 8. The humanitarian side of her becomes apparent in her campaign work and writing on sustainability and ethics within the fashion industry. She has been featured in media such as Pebble Magazine, 303 Mag and Underlines Swimwear Yearbook 2019.
If you want to learn more about Vicki’s work, or how she can help you, click below to get in touch.
Vicki in the studio.